Loyalty Confidential PodcastFormation, a loyalty platform (acquired by BCG), sought to establish itself as a thought leader and build stronger connections with its target audience of marketers, technologists, and digital leaders. They needed a vehicle to engage with innovators and early adopters in the loyalty space.
The Solution:
To address this need, we launched Loyalty Confidential, a podcast designed to prioritize thought leadership and cultivate meaningful relationships with key industry players. The podcast featured in-depth conversations with marketers, technologists, and digital leaders, exploring the challenges and opportunities of building successful loyalty programs in today's increasingly digital world. This platform allowed Formation to engage directly with our target audience, share valuable insights, and position ourselves as a central hub for conversations about the future of loyalty.
My Role:
Podcast Co-Development & Management
Creative Direction
Social Media Strategy, Management, Execution
Messaging & Copywriting
Testimonial:
“I might have been Maurya's manager during our time at Formation but I learned so much from her. She has an incredible talent at weaving together topical social trends with corporate level goals, and consistently created amazing social & content campaigns that educate audiences and drive demand. Her work with our loyalty marketers community was a key part of why Formation was ultimately acquired, and any company would be lucky to work with her.
-Caitlin Cassady, Senior Director of Content, Communications & Community, Formation