Omni Cheer, part of Elite Sportswear, required a comprehensive launch strategy for their new line of budget-conscious team apparel for middle and high schools. This included refreshed messaging, marketing materials, and designs for all platforms.

The Solution:

Recognizing that today's student athletes value both performance and self-expression, our strategy for the 2020 Omni Cheer collection was built on understanding this dual need. We moved beyond simply offering functional apparel and focused on creating pieces that empower teams to showcase their unique identity. This involved designing versatile garments that could be worn in various settings and implementing a user-friendly customization platform. We knew that social media is the primary channel for reaching this demographic, so we developed a targeted campaign that leveraged user-generated content and influencer partnerships to build excitement and drive engagement. This strategy allowed us to tap into existing online communities and create authentic connections with potential customers.